A INTERESTING WAY TO MARKET A GREENVILLE, NC HOME
According to many news services, the home market is surprisingly strong, even when there are dips in other financial sectors. Pitt County, NC homes are hot on the radar of those with the means to swing home purchases up to 500,000.00+.
One listing tactic for the marketing of Greenville homes is the "pocket listing." Pocket listings give the owners of homes the ability to conduct a discreet, private sale by keeping it off the Multiple Listing Service. The most common reason my sellers opt to steer clear of the MLS is to limit general public knowledge of the offering.
I admit rare, but some clients, instead of being exposed on the usual multiple-listing service, it's marketed directly by their agent.
Selling Greenville homes through pocket listings can also provide the homeowner and agent the maximum ability to vet potential buyers. Too, business people wishing to avoid upsetting customers or employees can avoid speculation that they may be leaving the area. And for those who are wary of listing their home during a less than roaring market, a pocket listing leaves the door open to selling to the right buyer for an ideal price.
However (and it's a big 'however'), the same qualities that make pocket listings an attractive path to a discreet sale also carry a notable drawback. By their very nature, pocket listings severely cut down the number of potential buyers -- considerably cutting down the chances of reaching the best possible sale price. If you believe as I do, any publicity is good publicity, a pocket listing's word-of-mouth technique (the first friend of no publicity) probably isn't an attractive alternative.
Advantages
- Less notification to the marketplace, less public knowledge that the home is for sale.
- General Public wont see the home for sale.
- Sale happens and out of public eye
Disadvantages
- Difficult to market
- Longer days on the market
- Lessor number of offers meaning lessor sales price.
If you are looking to sell your home with little fanfare, or better said "MARKET A GREENVILLE, NC HOME" call me to discuss your options and the pros and cons of each. Some homes especially luxury homes can sometimes be well served when they stay in my pocket!
Gail